So much of my time working with my personal branding clients is spent gently peeling away the layers of insecurity and helping women show up in their business by making it more personal to them.
Why are Irish women so afraid to be seen when we have so much to offer our clients? Is this a learned behaviour or did we inherit it from the women before us?
We have so much to offer and we are so great at sharing and encouraging other women in business while many of us prefer we hide in the shadows.
Using stock images is fine for generic posts but who wants to be generic when instead you can have you our own images and can start showing your beautiful face.
If you're building your business and brand around your values and personality, then the right people will want in on the journey.
This can also build trust and allow you to introduce new services or products to them without loosing their interest because it is coming from you and that connection is ultimately why they are following you!
Having a personal branding portfolio also lets you store all of your favorite work in one place, gives people insight into what makes your business different, and helps you build your network. When you're invited onto a podcast or being featured in the media, you can point people directly towards, you’ve created a lead-generating machine. It’s that simple.
A Personal branding photoshoot has to be unique to your business, and — like all photography — its unique to each person, too.
By creating this with the right personal branding photographer, you’ll be able to actually show how your vision comes to life. More importantly, your future and potential clients will be able to picture themselves inside that vision… and that’s absolutely essential.
Because you owe it to yourself to put a face to your business you’re proud of.
Getting people really excited about and connecting to your work.
From the onset you are planting the seed for them to come on a journey with you.